TORONTO, ON – January 2, 2019
In 2019, it’s still rare to see women at the helm of a company, yet Tammy Zilberberg has been CEO and President of Kidcentral Supply since 2001. At the forefront of the “mompreneur” movement in the early 2000s, Tammy, along with Kidcentral, has been sourcing outstanding baby and children’s products for the Canadian market for the last 17 years. Throughout that time, Zilberberg has repeatedly shared her business expertise with other female entrepreneurs to help them find a place in the market.
Now, as Kidcentral Supply grows and looks to expand into other territories, Zilberberg decided, along with husband and CFO, Boris Zilberberg, that it was time to name a new leadership team to oversee the Canadian office.
Effective immediately, current Vice President, Daniela Ciccarelli will assume the role of President of Kidcentral Supply, and current National Sales Manager Kate Farrow will be promoted to Vice President of Sales.
Daniela Ciccarelli, 33, started her career with Kidcentral in 2007 in the Customer Service department. From there, she took on new challenges and grew within the company as Operations Manager and Business Development Manager before becoming Vice President of Kidcentral Supply in 2013. As Vice President, Daniela has been instrumental in building the business and facilitating tremendous growth.
“We are so proud of Daniela’s accomplishments,” said Boris and Tammy Zilberberg in a joint statement. “She is the embodiment of the modernized approach to how business is run today. Daniela is a vital part of the Kidcentral story. She’s been with us every step of the way and is truly part of the family. We look forward to the future of the company with Daniela as leader.”
Kate Farrow joined Kidcentral Supply in 2016 as the National Sales Manager. Farrow previously worked in Integrated Sales, Marketing Solutions for Rogers Media where she represented brands like Today’s Parent, Chatelaine, and Sportsnet, among others. It was there where Kate met the Kidcentral team and saw an opportunity to make a difference and contribute to the growth of Kidcentral Supply.
Over the last two years, Kate’s sales expertise has led to Kidcentral developing innovative business models leading Kidcentral into a new and unprecedented era of growth.
“Kate is one of the fastest learners I have ever met,” says Tammy. “She has really embraced the business as if it were her own and you can genuinely feel that she wants to contribute meaningfully every single day. Her personality along with her leadership style serves as a breath of fresh air for the whole office. Kate’s analytical strength allows her to understand the story the data is telling and will propel Kidcentral into the data-driven future. We are thrilled to have Kate leading our sales team to success.”
